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Pink Ribbons, Inc. (2011)

Pink Ribbons, Inc. (2011)

Documentary

Capitalizing on hope.

Release Date: 2011, September 11
Directors: Léa Pool
Countries: Canada, United States of America
Production: ONF | NFB
Cast: Samantha King, Barbara Brenner, Barbara Ehrenreich, Nancy Brinker, Susan Love

Overview:

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Keywords:

woman director breast cancer marketing corporatism